What is day parting?
Understanding your day-parts, specifically the audience you are catering to, is
a crucial step in understanding how to build exceptional customer experiences for
your business.
Day-parting is dividing your business into defined “parts”, and creating business strategies to maximize
success
for individual day-parts. This can be product specials, changes to environment,
augmented menus etc. Each day-part should be identified and contain market targeted
music. Day-parting allows you to create focused, custom experiences
for a specific time of day. Although genres, artists etc. may not change, subtle
changes
to moods and tempos create the required environment for your day-parts.
Handcrafted Channels
Playdio’s team of award winning programmers create hand-crafted channels using research and analytics to ensure only the best music and videos are included. These channels cover genres, day-parts, themes and moods targeting the customer experience.
Ad Media
Playdio is also a powerful marketing tool, allowing you to strategically market your business to those that matter, your customers! Whether it’s audio messaging, or digital ads running on your displays, Playdio unlocks your business' marketing potential.
Playdio Pod
The Playdio Pod is an in-house, hardware solution that allows you to store your music, videos, and media at your business. No streaming! Playdio’s cloud based technology automatically updates your Playdio Pod with new music daily, keeping your playlists fresh and current.
Scheduling
Our intuitive scheduler allows you to schedule your audio and video entertainment. your schedule so your music, much like your clientele, automatically changes throughout the day.
Playdio Live
Engage your customers with Playdio's request feature. Much like a jukebox, customers can purchase credits and make requests, easily, from their smart-phones. There is no disruption in your environment as customers can ONLY request music from your scheduled playlist.
Licensing
Playdio is licenced to provide music to businesses across North America. Working with BMI, ASCAP and SESAC in the USA and SOCAN, ReSOUND, CONNECT and SODRAC in Canada, Playdio remits and reports licencing fees on your behalf, as a part of your monthly subscription.
